A launch website that is live before your doors are

What a launch site is, and what it isn't

It is a working tool, not a brand showcase. The owners we work with in Burquitlam–Lougheed usually need the site to do four things in the first month:

• Confirm that the business exists and is open, or opening on a stated date.
• Show exactly where it is, including which entrance, which floor and where to park or which station to use.
• Answer the three or four questions every new customer asks before calling.
• Turn a visitor into a call, text or email with one tap.

What it isn't: a 40-page site written before you have served a single customer. Those pages tend to be generic, and generic pages rarely rank or persuade. We add pages after opening, based on the questions people actually ask.

Who it's for

A launch site suits:

• New businesses with no site yet.
• Owners whose current site is a placeholder, a social media page or an old build that is slow on phones.
• Established businesses moving into the area whose site still shows the old address. In that case we often update rather than rebuild; see relocation marketing.

What's included

• Four to seven pages, written from a short interview with you, in plain Canadian English.
• A location block on every page: unit or service area, hours, a directions note and nearby stations where relevant.
• Contact that works on a phone: tap to call, tap to text, tap to email, with the number written out for people who prefer to dial.
• Speed: light pages, compressed images, no heavy plug-ins, so the site loads quickly on mobile data.
• Basic structured data that matches what's visible on the page, such as your business name, hours and contact details.
• Search setup: the site is submitted to Google Search Console, with a sitemap, so indexing starts early.
• Opening-date wording that is easy to switch from "opening soon" to "now open" without a rebuild.
• Matching details with your Google Business Profile, down to the way the suite number is written.

Timeline

A typical launch site takes three to five weeks from interview to publication. Week one is the interview and outline. Weeks two and three are writing and design. Week four is review and fixes. If photography of the finished space isn't possible yet, we publish with honest placeholder images, such as the street frontage or the team, and swap in interior photos after opening.

How results are measured

For the first 90 days we look at a short list:

• Whether key pages are indexed, checked in Search Console.
• How many visitors tap call, text or email, counted by the site's own click tracking.
• Which pages people land on and leave from.
• Search queries that show the site, which reveal how people describe what you sell.

The last one is often the most useful. Early queries tell us which pages to write next, in your customers' words rather than ours.

Mistakes to avoid

• Publishing on opening day. You lose the weeks in which search engines would have found and tested the site.
• Hiding the address in an image. Search engines and screen readers can't read it, and nobody can copy it into a map.
• Different hours on the site and the profile. Customers trust neither when they disagree.
• A contact page that says "send us a message" with no phone number. Many local customers simply want to call.
• Stock photos of a generic storefront. People can tell, and it undermines trust the moment they arrive.

Next steps

The site is usually built as part of the pre-opening launch plan. On Trades.Agency plans, Elite includes 50% off website design packages and Enterprise includes a website build; details are on our pricing page. To start, contact us by call, text or email and tell us your opening date.

We build marketing websites only. The site is our job; anything physical at your location, such as installs or repairs, is not, because we are not a contractor.