The right service depends on two facts: how many days are left before you open, and what you already have. A brand-new business with nothing online needs a different starting point from an established trade moving its base into a new unit near Lougheed station. This page sorts the five services by that logic.
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Pre-opening launch plan
A dated, week-by-week plan for the 120 days before your doors open, so people can find you on day one.
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New-location Google Business Profile
A correctly built and verified profile for a unit in a new building, with the right name, suite, pin and categories.
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Launch-ready website
A fast, plain site that is live before opening and makes calling, texting or emailing you the obvious next step.
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Opening-season search ads
Tightly fenced Google Ads for the first months, with a spending ceiling worked out from your own numbers.
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Relocation and second-location marketing
Move into Burquitlam–Lougheed, or add a second spot, without losing the reviews and search visibility you already earned.
Start here: the countdown test
Count the days to your target opening date, then read the row that fits.
| Days to opening | What usually comes first | What can wait |
|---|---|---|
| 120 or more | The full plan, name checks, site build | Ads |
| 60 to 120 | Profile setup, site launch, review plan | Most paid spend |
| 30 to 60 | Profile verification, a one-page site, a short ad test | Extra pages and content |
| Under 30 | Profile and phone handling only | Almost everything else |
The table is a rule of thumb, not a contract. A clinic that needs regulatory approval before it can advertise may sit in a later row than its calendar suggests.
Pre-opening launch plan
Choose this if you have 60 days or more and want one document that says who does what, in which week. The pre-opening launch plan is the backbone of everything else: it puts the profile, the site, signage proofs, the first reviews and any ads on a single dated sheet. Owners who are juggling a lease, a contractor and hiring tend to value it most, because it removes the marketing from their head and puts it on paper.
New-location Google Business Profile
Choose this if you are opening a physical location or a service base and have no verified profile at the new address. New-location profile work covers name rules, the suite line, pin placement, categories, hours, photos and verification. It matters more here than in older neighbourhoods, because newer buildings near the stations can confuse map data for months.
Launch-ready website
Choose this if you don't have a site, or your current one doesn't mention the new location, hours or how to reach you. The launch-ready website is deliberately small: a few pages that load fast on a phone and are live before opening day, so Google has time to find them. More pages can follow once real customer questions start arriving.
Opening-season search ads
Choose this if the profile and site are ready and you want people searching right now to see you while organic visibility builds. Opening-season ads are fenced to the streets you can serve and capped at a monthly ceiling we calculate from your job value. If the numbers can't support a ceiling worth running, we will recommend skipping ads for now.
Relocation and second-location marketing
Choose this if you already have customers and reviews somewhere else and are moving into the area or adding a second spot. Relocation marketing protects what you've earned: it updates listings in the right order, keeps old URLs pointing to the right place and tells existing customers where you've gone. Done badly, a move can cost a business its map ranking for months.
How the services fit together
Most launches combine two or three services. A typical new storefront takes the plan, the profile and the site. A trade moving its base from Burnaby Heights or Port Coquitlam into a Lougheed unit usually needs the profile and the relocation work, and only adds ads if the move opens a new service area.
Everything runs on Trades.Agency plans, which are explained on the pricing page. Whatever you pick, you own every account, file and listing we create. If you want to see how a launch unfolds week by week before deciding, read the 120-day launch countdown guide.
We plan and run marketing only. Since we are not a contractor, the physical side of your unit, from wiring to signage, stays with the trades you hire.
Frequently asked questions
Can I buy just one service?
Yes. Some owners only need the Google Business Profile built properly, or only need help moving reviews and listings to a new address. We scope the work to what you actually lack.
Which service matters most if my budget is tight?
The Google Business Profile. For a storefront or a local trade it's the listing most nearby searchers see first, it costs nothing to run, and mistakes made at setup are slow to undo.
Do these services continue after opening?
The launch plan runs to about 90 days after opening. After that, most owners either take the routine work in-house with our checklist or keep a monthly plan for ongoing marketing.
Do you handle signage, fit-outs or permits?
No. We are a marketing and consulting service, not a contractor. We coordinate with your sign maker on how the name will appear so it matches your profile, but the physical work is theirs.